Marketing Optimization Proxy

The marketing optimization layer between your CDN and origin

SerpWise gives growth teams instant control over SEO, AI discoverability, ad and script delivery, and performance policies without touching origin code. Ship safely with staging, audit trails, and instant rollback.

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Live in under 10 minutes
One-click rollback
<50ms typical edge processing overhead

Integrates with your existing stack

The edge platform for growth and marketing engineering teams

SerpWise sits between your CDN and origin so teams can ship SEO, GEO, ad-delivery, and performance changes at edge speed, with safeguards that fit enterprise workflows.

Delivery bottlenecks

Marketing-critical changes wait on engineering cycles, delaying campaigns and search improvements.

Policy inconsistency

Teams apply SEO, GEO, and script behavior inconsistently across stacks and environments.

Low production visibility

Without edge-level telemetry, teams cannot verify what bots, AI agents, and users actually receive.

SerpWise domain analytics dashboard showing request metrics, bot traffic, and response time charts

Marketing Optimization Proxy

Control SEO, GEO signals, ad scripts, and response behavior in transit without touching origin code.

Bot & Agent Policy Controls

Detect search crawlers and AI agents in real time, then apply explicit policy by traffic type.

Real-time Rule Engine

Launch rule updates instantly with controlled rollouts and immediate rollback when needed.

Operational Visibility

Track traffic, rule matches, and response outcomes by bot class, path pattern, and status.

How SerpWise Works

Three steps to deploy a marketing optimization layer without changing your origin codebase.

Visitor

CDN

SerpWise Proxy

Rules Engine
Modify HTML, headers,
meta tags in transit

Origin Server

Connect

Connect your delivery path

Point your existing CDN to SerpWise and keep your application stack untouched. No origin rewrites or migration projects.

Define policy

Define policy-driven rules

Use the visual builder to target URL patterns, bots, and headers, then apply SEO, GEO, ad/script, and performance actions in one control plane.

Release safely

Release with confidence

Promote changes in minutes, validate on staging domains, and roll back instantly if needed. Every request is evaluated at the edge in real time.

Capability modules

One control plane for marketing delivery

Coordinate SEO, GEO, ad scripts, and performance policy changes from one edge-native rule engine.

Policy-driven rule builder

Compose nested logic across URL patterns, bot classes, and headers, then ship deterministic edge rules with full change history.

Traffic intelligence and observability

Inspect request volume, match rates, and response outcomes by bot type, path pattern, and policy execution.

SEO + GEO audience controls

Deliver tailored metadata, schema, and header policies to search bots, AI agents, and human traffic segments.

Safe releases at edge speed

Ship in minutes without deploy queues, then revert in one click with audit-ready visibility on every change.

Operational evidence

Built for high-stakes traffic

Low-latency edge processing for growth, SEO, and acquisition workflows at scale.

Target platform availability

<0ms

Typical edge processing overhead

Available action types

0M+

Monthly request capacity

Availability and latency targets are monitored continuously.
Action-type count reflects currently implemented rule actions.
Capacity guidance aligns with active pricing tiers.
Metrics shown for planning and architecture evaluation.

Global edge posture

Designed for global edge delivery

SerpWise is built to execute policy decisions close to traffic sources, helping teams optimize SEO and acquisition behavior without introducing operational drag.

10M+

Monthly requests supported across current project tiers.

50+

Bot and AI agent signatures available for targeting policies.

<50ms

Typical edge processing overhead in controlled tests.

Integration coverage

Works with your CDN and origin stack. Zero platform rewrites.

Route through SerpWise while preserving your existing edge configuration and application stack.

CDN Routing

Keep your existing edge stack and route traffic through SerpWise.

CDN Routing

Cloudflare

Route traffic through SerpWise without replacing your existing edge stack.

View integration notes

CDN Routing

AWS CloudFront

Use your existing distribution and move policy logic into a central proxy layer.

View integration notes

CDN Routing

Fastly

Drop in SerpWise as upstream origin while keeping Fastly request handling in place.

View integration notes

Origin Stack

Top platforms, plus broad support across ecommerce, CMS, and modern web stacks.

Origin Stack

Adobe Commerce (Magento)

Apply SEO, GEO, and script-delivery policies on Adobe Commerce storefront traffic without module rewrites.

View compatibility notes

Origin Stack

Shopify

Apply marketing policies to Shopify storefront traffic with zero theme rewrites.

View compatibility notes

Origin Stack

WordPress

Add edge controls to WordPress deployments without plugin-heavy changes.

View compatibility notes

More supported systems

Ecommerce, CMS, and frameworks

Medusa

Shopware

BigCommerce

WooCommerce

Salesforce Commerce Cloud

PrestaShop

commercetools

Contentful

Sanity

Strapi

Webflow

Drupal

Joomla

Wix

Squarespace

Astro

Nuxt

Remix

Next.js

Laravel

Vercel

...and any other platform. SerpWise works as a reverse proxy, so it supports every origin stack out of the box.

Enterprise proof

Built for teams that need speed and control

SerpWise combines modern edge delivery workflows with the reliability expectations of enterprise teams.

Governance-ready delivery

Policy updates are versioned, auditable, and reversible so teams can ship quickly with enterprise controls.

Deployment flexibility

Adopt SerpWise with your current stack today, then scale rollout patterns across domains and teams.

Decision-grade observability

Measure rule execution, bot segmentation, and response outcomes to validate impact before broader rollout.

Self-serve path

For teams that want to launch quickly and manage policies directly from the dashboard.

Fast onboarding flow
Works with existing CDN configuration
Built-in staging and rollback controls

Architecture-guided path

For enterprises that require implementation planning, governance alignment, and phased rollout support.

Architecture walkthrough and rollout plan
Policy governance and change management guidance
Support for multi-team operating models

Decision support

Frequently asked by technical and growth teams

How does SerpWise fit into our current architecture?

SerpWise runs between your CDN and origin as a reverse proxy. Requests are evaluated against policy rules, modified in transit when matched, and returned without requiring origin code changes.

Is SerpWise only for SEO?

No. Teams use SerpWise for SEO, GEO/AI discoverability, ad and script governance, bot-specific delivery policies, and edge-level performance controls.

Can we target search bots and AI crawlers separately?

Yes. You can define crawler-specific policies for metadata, headers, structured data, and response behavior so each traffic segment receives the intended response profile.

How do we reduce risk when shipping changes?

Use staging domains for validation, promote rules in minutes, and revert instantly when required. Every change is tracked with audit visibility.

What is the latency impact?

SerpWise is designed for low-latency edge processing. In controlled tests, policy evaluation typically adds less than 50ms of overhead.

Do you support staging and production environments?

Yes. You can configure separate domains for staging and production within the same organization. Test rules on staging before promoting them to production.

How do you handle cloaking concerns?

SerpWise emphasizes explicit policy controls, transparent rule logic, audit history, and environment testing. The goal is governed delivery, not hidden behavior.

Plan comparison